Plantal Support Rebranding
Role
Graphic Design, Branding
Graphic Design, Branding
Team
1 Designer
1 Designer
Design Tools
Figma, Illustrator
Figma, Illustrator
Timeline
Sept 2024 - Dec 2024
Sept 2024 - Dec 2024
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Overview
Plantal Support reached out to me for help refining their logo and strengthening their brand identity. Their previous logo meaningfully reflected their products and philosophy, but it was over complicated. They also needed a design that could be easily laser-cut onto their products. With this in mind, I set out to create a unique, modern logo that captures their essence while being simple, memorable, and versatile!
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Adapting & Modernizing Previous Design
When redesigning Plantal Support’s logo and brand, I took inspiration from the original design. The owner shared how it resembles a heart formed by a body embracing itself, mixed with plants and a moss pole.
I loved this heartfelt concept and reimagined it into a new design that stays true to the original theme while feeling modern and refined!
When redesigning Plantal Support’s logo and brand, I took inspiration from the original design. The owner shared how it resembles a heart formed by a body embracing itself, mixed with plants and a moss pole.
I loved this heartfelt concept and reimagined it into a new design that stays true to the original theme while feeling modern and refined!
Design Process
Design Starts with Sketching
Sketching is a fun step for me! It helps me explore ideas freely without the pressure of perfection.
As I sketched, I also made sure to keep in mind that this business isn't just about selling plant products - it’s also a student support fundraiser for mental health representing resilience and support.
Sketching is a fun step for me! It helps me explore ideas freely without the pressure of perfection.
As I sketched, I also made sure to keep in mind that this business isn't just about selling plant products - it’s also a student support fundraiser for mental health representing resilience and support.
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Logo Concept
Heart + Monstera Leaf + PS (Plantal Support)
Heart + Monstera Leaf + PS (Plantal Support)
Trial - Error - Success!
Even after creating a generalized logo concept, there is more to do!
Layout, fonts, line thickness, colours - It all matters! While consulting my client, I reiterated and made tweaks to the logo until it resonated with their new brand identity.
Even after creating a generalized logo concept, there is more to do!
Layout, fonts, line thickness, colours - It all matters! While consulting my client, I reiterated and made tweaks to the logo until it resonated with their new brand identity.
Brand Guidline
Primary Logo
Heart + Monstera Leaf + PS = Plantal Support Logo
Heart + Monstera Leaf + PS = Plantal Support Logo
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Variation
1. Favicon
2. Secondary Logo
1. Favicon
2. Secondary Logo
Light Sage
#DEE9B2
Olivine
#9DB481
Evergreen
#243F32
Soft Ivory
#FFFFF3
Colours
Since Plantal Support sells plant products, by default - greens are the way to go! I carefully selected
Light SagePrimary Colour
OlivineSecondary Colour
EvergreenAccent Colour / Black Subsitute
Soft IvoryBackground Colour / White Subsitute
Since Plantal Support sells plant products, by default - greens are the way to go! I carefully selected
Light SagePrimary Colour
OlivineSecondary Colour
EvergreenAccent Colour / Black Subsitute
Soft IvoryBackground Colour / White Subsitute
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Typography
Glory Bold Logo font
Helvetica Bold Headings
Helvetica Regular Paragraph
Glory Bold Logo font
Helvetica Bold Headings
Helvetica Regular Paragraph
Testimonial
"I just have to give a shoutout to Sienna Zhao, the amazing UI/UX and Branding designer I had the pleasure of working with. You can see the amazing transformation she has done for me below. Sienna took my brand philosophy and turned it into this incredible, harmonious brand kit that fits perfectly with my vision. One of the things I valued the most with working with her (or anyone) is her work ethic and cheerful personality. She’s so easy to work with and really gets what you’re trying to achieve."
"I just have to give a shoutout to Sienna Zhao, the amazing UI/UX and Branding designer I had the pleasure of working with. You can see the amazing transformation she has done for me below. Sienna took my brand philosophy and turned it into this incredible, harmonious brand kit that fits perfectly with my vision. One of the things I valued the most with working with her (or anyone) is her work ethic and cheerful personality. She’s so easy to work with and really gets what you’re trying to achieve."
