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Plantal Support: Rebranding
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Doro

Role
Product Design, Branding
Team
1 Designer
Design Tools
Figma, Illustrator
Timeline
5 months
Sept 2024 - Dec 2024

"Breathe In, Breathe Out"

Overview
Doro is an AI chatbot specializing in mental health wellness aiming to make support more accessible and less daunting to students. Understanding that therapy is not for everyone, Doro offers personalized options that fit individual needs, comfort levels, and circumstances.

The initial product struggled with low engagement and conversion rates. My task was to bring life to the design, sculpt the user experience, and steer user conversion.

Old Design
Redesign

Brand Guideline

Secondary Logo

Favicon

Colours

Tea Green
#DEE9B2
Olivine
#9DB481
Forest Green
#243F32
Cream White
#FFFFF3
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