Doro is a startup focused on mental health, offering an AI-powered chatbot designed to make emotional support more accessible and less daunting for students. Understanding that therapy is not for everyone, Doro offers personalized options that fit individual needs, comfort levels, and circumstances.
Working alongside the founder of Doro, I was tasked with the role of bringing life to the design, sculpt the user experience, and steer user conversion.
My Role
Web App Redesign
New brand identity, custom character design, and a refined UX/UI experience.
Design System
Developed a library of 50+ reusable components for web and mobile applications.
App Product Design
Building the initial prototype of Doro’s iOS application
Old Design
Redesign
Design System
User Journey Map Aleena is a 32-year-old woman eager to embrace motherhood, but her challenges with natural conception have led her to panic about her fertility. As a child of immigrant parents, she has been grappling not only with the possibility of infertility but also with generational differences and stigma surrounding this topic. She wants to find a community where she can relate to other members, and get informed on infertility.
Visual Design
LogoHeart + Monstera Leaf + PS = Plantal Support Logo
Mystic Grape
#481B75
Lavendar
#E0A4EF
Peach Orange
#FFCAA1
Honeydew
#C2F6B9
Orchid Pink
#FCC8EA
Soft Daffodil
#FEF8C3
Lavendar Blush
#784AFA + #FFB6E6
Peony Haze
#FFC2F5 + #FFBDBD
Sunburst
#FFEC40 + #FF4747
Pastel Meadow
#99F4B2 + #FEF8C3
Colours Row 1: Primary Colours
Row 2: Secondary Colours
Row 3: Gradients
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3.
4.
5
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7
8
Visual Design
We take your privacy seriously
Culturally relevant resources
Addressing stigma concerns
Group therapy
Tailored to you
Pin recources
Change language
Family board
Profile Icons Tea Green:
Olivine:
Evergreen:
Soft Ivory:
Key Features
Feature #1
Translating Eliminates language barriers, allowing Aleena to send resources to her family in their native tongue.
Family members will also be able to navigate through Willow in the language of their choice
Feature #2
Therapy A filtering system to find therapists with necessary cultural understanding is suggested based on users’ preferences. Whether you prefer individual, group, or partner therapy, you can confidently book sessions, knowing that the suggested therapists are qualified and culturally competent.
Feature #3
Translating Eliminates language barriers, allowing Aleena to send resources to her family in their native tongue.
Family members will also be able to navigate through Willow in the language of their choice
Feature #4
Therapy A filtering system to find therapists with necessary cultural understanding is suggested based on users’ preferences. Whether you prefer individual, group, or partner therapy, you can confidently book sessions, knowing that the suggested therapists are qualified and culturally competent.